ABOUT :
Hi! I'm Shane. I'm a strategic design director with 10 years of experience, specialising in branding and art direction, digital product and web UIUX design, graphic design and motion design, print and packaging design. I have global agency experiences across advertising, digital and branding, have served corporate brands and consumer brands in various sectors ranging from destination, hospitality, hotels, luxury apparel, fashion, tourism, airports, real estate, telecoms, energy, technology and FMCG. If you enjoy looking at my work do get in touch. Alternatively, visit my agency website: upwardz.co.uk
EDUCATION :
Master of Arts, Communication Design, Central Saint Martins. 2012-2014
User Experience Design, General Assembly. 2016
EXPERIENCE :
Design Director and Creative Director, UPWARDZ, London, UK. | Shenzhen, China. 2022-present
Senior Digital Designer, McCANN, London, UK. 2019-2022
Senior Designer, QUMIN, London, UK. 2014-2019
Digital Designer, Freelance, London, UK. 2012-2014
Brand Designer, RITO, Shenzhen, China. 2011-2012
SELECTED CLIENTS :
Aramco
Equinor
Mastercard
Nestlé
Verizon
Canpack
Sony
British Library
V&A Museum
British Museum
Heathrow Airport
Shaftesbury PLC. (Chinatown London)
New West End Company (Oxford Street, Bond Street)
Crown Estate (Regent Street)
Net-A-Porter
Watches of Switzerland
Mappin & Webb
ACHIEVEMENT - AWARDS :
THE DRUM AWARDS Best B2B Rebrand 2022
Work: “Amdocs - Make It Amazing”
Role: Motion design direction.
THE DRUM AWARDS Best Interactive Campaign 2018
Work: “Manchester United - Wake Up The Devil Inside You”
Role: Motion design, UIUX design.
AWWWARDS Honorable Mention 2016
Work: “Chinatown London - official website”
Role: Creative direction, Art direction, UIUX design.
ONESHOW London Bootcamp 3rd Place 2013
Work: “Fox’s Biscuits - Fox’s Faces”
Role: Art direction, UIUX design.
ONESHOW China Silver Award 2009
Work: “Hewlett Packard - Stage of Stars”
Role: Creative direction, Motion design, UIUX design.
ACHIEVEMENT - EXHIBITION :
V&A Museum London 2016
Theme: Chinatown London Brand Launch - It All Started Here
Work: “Chinatown London Branding”
Taikoo Li Sanlitun Beijing 2015
Theme: British Council Great Creator Show
Work: “Urban Hermit”
Lethaby Gallery London 2014
Theme: Also, Communication Design
Work: “Urban Hermit”
Camden Image Gallery London 2014
Theme: Unique Print Exhibition
Work: “London Lab”
Bi-City Biennale of Urbanism\Architecture Shenzhen 2013
Theme: Liquid Boundaries, UK Pavilion
Work: “Cricklewood Mobile Town Square”
Somerset House London 2013
Theme: Integrating Knowledge
Work: “Threshold”